Mark Says:
Vimax Porridge - Ground Oats
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JUDE Says:
I am searching for Vimax Porridge, it is finely ground oats, also should come coarsely ground. I would be grateful if somebody could let me know where it is available.
68 Replies (4 Pages)
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68
Hi Jude, Vimax is not finely ground Oats. In fact it is a wheat based product. I have investigated this in some detail - and it's manufacturing process was quite complex as best as I can understand. It is no longer produced anywhere and nothing comes close to approaching it in taste and texture. One of the reasons they stopped producing Vimax was because of constant weevil issues they had. But yeah no longer available - and nothing around today comes close to it (and that includes Oat Bran).
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Cindy Says:
Re: Blondie (# 63) 
Agree, I’m 78 & my grandmother made it too.
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Pauls Says:
I absolutely loved Vimax as a kid and wondered what happened to it.
I'm going to google to see if there is a recipe to make it cause it had such a unique taste, I'm sure my grandson would love it
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Mark Says:
Re: M van Son (# 64)
Yes I tried Oat Bran but not similar in any way to Vi-max. I used to eat Vi-max religiously so …
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64
M van Son Says:
I've just made bran muffins from the recipe in my std5 recipe book, circa 1955. The recipe called for Vimax. I improvised with oat bran plus a handful of wholemeal flour. They came out OK. The oat bran taste reminded me of Cremoata porridge.
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63
Blondie Says:
Re: Jude (# 1)
Vi max was around earlier than you say, I'm 73 and my grandmother had it for brekkie...I have stumbled across OAT BRAN from Woolworths, similar but not the same, has a nutty flavour and also bran...try it, I love it, just like I liked vi max..
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Blondie Says:
Re: Oriol (# 37)
Hi, try OAT BRAN from Woolworths...
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61
Blondie Says:
Re: Jenni (# 32)
Elfin was flour, and as for vi max, I have found a similar product from Woolworths called OAT BRAN, 250grams for $2.50.
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Blondie Says:
Re: Rosie (# 56)
Thank you. I will check it out...
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Blondie Says:
Re: Mark (# 57)
I realise this...but is close enough for me, and I understand...
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58
Blondie Says:
I'm in new Zealand and vi max has not been around for years...
The closest I have found is from Woolworths/countdown and is OAT BRAN, one of their own brand, possibly from Australia...
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Mark Says:
Re: Rosie (# 56)
Oat Bran and Vimax are not the same thing. Vimax is in fact wheat based and has a very different texture and taste.
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56
Rosie Says:
Re: Heather (# 2)
Hi there. I bought some a while back, I think from Bin Inn.
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55
Blondie Says:
Re: Windy Miller (# 50)
Woolworths/countdown have similar product,OAT BRAN, 500g pkt, $2.60
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54
Blondie Says:
Re: Peter (# 49)
Have found one similar to vi max, OAT BRAN from countdown/Woolworth,500g pkt, for $2.60
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53
Blondie Says:
Vi max has been gone for years, but I have found one very similar to it...
Oat bran, from countdown, it's in a 500g packet and about $2.60....
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Mark Says:
Re: Brian (# 51)
That’s great info Brian! I loved Vi-Max sooo much. I was kind of hoping I could find out a way to replicate it. But I suspect that the manufacturing process would not be something that could easily be replicated in the home.
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Brian Says:
Re: Windy Miller (# 50)
PART OF THE Vi-Max STORY.
My father was General Manager of D H Brown and Son at the time VI -Max was first marketed in 1940. Browns was a private flour milling company manufacturing Peerless Flour and associated wheat based products. It was based here in Christchurch.
Prior to 1940 they also manufactured Terry’s Meal an Australian porridge which, presumably was manufactured here for the New Zealand market on behalf of the Australian company. Brown’s management decided that there was an opportunity for a local company to manufacture and market a wheat based porridge here in New Zealand, which they did with Vi-Max. The main opposition here in the south being Diamond Oatis (Timaru Milling Company) and Creamoata which was made by Flemings of Gore.
Charles Haines Advertising Ltd assisted with marketing. The characters Vi and Max were introduced. Similarly Aunt Daisy ( Maud Basham ) was used to spread the word.
When the 1960’s arrived Kiwis wanted to spend less time preparing breakfasts so the popularity of porridge was replaced by quickly prepared breakfasts like Weetbix and muesli. Products like Creamoata, Diamond Oatis and Vi-Max slowly disappeared.
Vi-Max was a wheat based product with added wheat germ. I remember Vi-Max being made in a small building adjacent to the grain store. Later Vi-Max was manufactured through the main flour mill. The property in Moorhouse Avenue, still has a flour mill on it but it is owned by Goodman Fielder an international company who have carried on using the names of loved and trusted household brands including: Meadow Fresh, Edmonds, Chelsea, Puhoi Valley, Molenberg, Vogels and Natures Fresh just to name a few.
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50
Windy Miller Says:
I was a Miller at DH Brown in Moorehouse Ave in Christchurch in the 1980's. The material we used for Vi-max was a stream of semolina rich with germ and some bran, taken out very early in the wheat milling process. It was very prone to infestation because the product was too fragile for mechanical infestation destroyers. My mum use to make biscuits with it and they had a nutty crunchy flavour. I also doubt the demand was huge either. I remember it was a difficult product to get the right bulk density, too heavy was too low in the bag, too light it was too big in the bag
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49
Peter Says:
I can’t advise whether Vimax was from oats or wheat and I had no idea one could make porridge of it. But when I was little (in the late ‘40s) my favourite breakfast was squashed bananas and uncooked Vimax with milk and sugar.
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